SMS marketing in brick-and-mortar retail

- Simple text marketing ideas for your marketing -
Reading time: 4 minutes

You already know why brick-and-mortar retailers should include text marketing in their marketing strategy, but what does text marketing or SMS marketing mean in general and how can local retailers use this type of marketing?
SMS Marketing sends advertising campaigns or transactional messages for marketing purposes using text messages (SMS).Affde 
Which content is suitable for brick-and-mortar retailers to send to their customers via SMS or messenger in order to bind them to a local store?

1. Thank your regular customers

There’s this one customer who keeps coming back to your store and usually doesn’t leave without one of your products? Inside, you are happy that this person exists and that he obviously likes to visit your shop and also brings some money into your cash register. The Pareto principle (20:80) states that often 80% of the turnover comes from 20% of your customers – your regular customers. Those customers who keep coming back to your store. Why don’t you give them something back when they already bring you so much in terms of regular sales? Reward them easily with a personal SMS and an exclusive offer. In that way you show them appreciation and the best customer may become an even better customer.

Text idea: “Hi Mara, we are happy that you are our customer and just want to say THANK YOU. Therefore, we have a 10% coupon code “Mara” just for you. Feel free to come by and redeem it. See you very soon.

2. Promote your events & promotions directly

Have you planned an event or the big spring sale in your store? You are already printing flyers and writing emails to all your customers in the expectation that as many as possible will come by? Don’t just send this information by e-mail to your customers hoping that they will check their mailbox in time and then drop by. The open rate of an SMS is 98% compared to the 20-30% of an e-mail. So invite your customers with a personal message directly via SMS to your events on site and ensure that more customers visit your event.

Text idea:Hi Tina, on 20.03. our spring event will take place with great exclusive offers. We would be happy if you stop by between 11 a.m. and 7 p.m.

3. Send personal birthday greetings

Who isn’t happy when someone thinks of them on their birthday? Many industries are already using these birthday greetings. For example, in some restaurants the birthday child receives a free drink or dessert, but in this case the guest is already on site. With a personal birthday message and a small gift on top, you can also lure your customer back to your store by showing them that they are important to you and that you have them in your mind.

Text idea: “All the best Timo! We have a personal 10% coupon code just for you on your special day.”

4. Remind of pending appointments & payments

Customers have booked an appointment with you. Send an appointment reminder by SMS shortly before the appointment – because we all forget one or the other appointment – that happens to the best of us. Of course, you could also call, but a call does not always guarantee that you will reach the customer. The same applies to an e-mail that quickly gets lost in our full mailbox. But if you send a text message, you’re more likely to reach your customer. Your customer still has an invoice open with you? Why don’t you also send him a payment reminder by SMS or directly a payment link. Like this, you don’t have to wait more days for your payment.

Text idea: “Hello Walther, we just wanted to remind you that you have reserved an appointment with us tomorrow at 3 pm. See you tomorrow.”

5. Ask directly for a review

We know it ourselves: Asking for reviews is a time-consuming job in addition to the day-to-day business. But if you, as a salesperson, ask your happy customers directly for a review, you usually get positive answers and ratings. Let’s just remember the question in the restaurant “Did you like it? ” – the probability of getting positive feedback here is usually higher, because the host asked for it directly. Since reviews online make you more visible to customers, it is especially important for brick-and-mortar stores to collect many reviews. So why don’t you ask your customers for a review after their visit with automatic review request messages via SMS?

Text idea: “Hi Cordula, thank you for your visit, could you leave us a review?”

This all sounds like a lot of effort and a lot of texting for you, but there are solutions that can simplify your text marketing. If you would like to know more about it, please visit our website www.mpocket.io and write us there directly in the chat at the bottom right. We look forward to hearing from you.

*For reasons of better legibility only the simultaneous use of male and female language forms is not used. All personal names apply to both genders.

Carolin Becker

Marketing mPocket

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