The meaning behind the logo

The meaning behind the logo

mPocket

The meaning behind the logo

 

 

Reading time: 2 minutes

The logo is created out of two mirrored Ms as a reference to the M from the brand name mPocket. It further depicts the infinity or seamless symbol constituting the seamless merging of the on and offline world in retail. Customers are not thinking in channels anymore but rather expect a seamless shopping experience online and instore. Therefore, we are providing retailers a seamless solution to satisfy their customer’s expectations and meet their needs. Our mission at mPocket is giving our customers one app with an infinite number of solutions and opportunities to simplify the demands for every local retailer in their specific industry.

The “m” in mPocket stands for mobile, since we envision all existing digital touchpoints being replaced by only the mPocket app on your mobile phone.

Pocket” means that all those digital touchpoints and interactions between the retailer and the customers are available through the mPocket App on a mobile device fitting into your pocket.

Retail is becoming more and more complex with digitalization. The ever-changing customer behaviour as well as the Corona pandemic accelerated the use of digital interactions. It is a highly fragmented market with dozens of proprietary tools and touchpoints online and instore. It further increased the complexity of the work of local retailers. mPocket wants to simplify work for local retailers and help creating a seamless connection with their customers, online and offline. During the pandemic businesses had a hard time reaching their customers and finding skilled personnel. mPocket wants to create additional sales channels while taking work off the hands of those businesses. Our app functions as digital sales assistant that fits in everyone’s pocket. This assistant supports and empowers sales teams by offering a better customer overview, an easier way to reach more customers collect useful information and even automates tasks for sales associates. We strongly believe that “people buy from people” and we are convinced that digital solutions will empower local retailers to get closer to their customers and to deliver the experience they are seeking for.

Carolin Becker

Marketing mPocket

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The story behind mPocket

The story behind mPocket

The story behind mPocket

Get to know the whole story behind mPocket explained by the CEO & founder Markus Demirci

 

 

Reading time: 4 minutes

It is about the biggest employer in the world generating 90% of the global turnover and employing 50% of all jobs and apprenticeships. Disregarded in recent years, even declared extinct, it did not get the necessary support in our opinion. Although exactly this employer is the one connecting people with one another. Sustainable and environmentally friendly it preserves livelihoods, provides new jobs, offers emotional and cultural spaces for encountering and experiencing. We are not talking about any large corporations – it is about our local businesses, our favorite shops around the corner. We at mPocket want to strengthen our local businesses for the future. Why and how we are aiming to do that will be explained by our founder and CEO, Markus Demirci:

As a kid we always dream about running our own business – we start by selling lemonade on the street where we dedicate all our time and energy serving our customers. Now as a grown-up in the real world customer service is becoming more and more complex and time consuming for local retailers. Particularly with the advancing digitization you don’t just meet your customer in your shop. You meet customers in various channels online, because that is where the majority of customers start their shopping journey. Retailers needs to be more digitally engaged to drive customers back into stores without any additional effort. Despite e-commerce, brick-and-mortar retail is still the largest employer in the world.

But is the shop from your childhood and it’s problems even comparable to the ones today?

Probably not 1:1, but after 25 years of experience in retail I can tell you that there are multiple challenges for today’s retailers. Some are getting older and younger ones, the millennials, are moving up. Younger people in particular are more digitally engaged and have a more modern mindset. For them social media platforms are part of their everyday life, writing customer reviews is daily business just as sharing their experiences online. Anyone who wants to convince them to become an employee needs new tools, a modern appearance and needs to be present and visible digitally. Today it is not sufficient to wait in your shop for the next customer to visit, the competition is simply too big and diverse. Especially now with the pandemic customers and their shopping behavior have changed completely – retail now is simply more digital and store associates have more digital tasks across different systems.”

Does every shop, no matter how small or big, need to have an online shop?

No. What local retailers of all sizes need is the right support. Solutions which save time and, are easy to handle. Solutions that, help to collect more customer data to understand their needs and that simplify the retailers’ work day in and day out. The online convenience which customers acquainted with during COVID also needs to be available in brick & mortar retail. Local retail needs a tool which supports sales associates with their daily activity and does not distract or even complicate it. A tool that merges all necessary data and brings a decisive advantage.

How does such a tool look like?

I thought about that for a very long time. It was clear from the beginning that the handling must be as easy as possible and it needs to be almost like an additional digital employee for the retailers. This mission led to mPocket. mPocket is an application which can be used by everybody who knows how to use a smartphone. However, if assistance and support is still needed, our whole team is happy to guide. mPocket helps local businesses to connect, interact and engage with todays customers.

Why mPocket?

My vision from 25 years of expertise in retail is that each interaction between customers and businesses should be linked seamlessly. In our logo the m is mirrored and forms an infinity symbol which represents this seamless connection. “The online convenience in brick-and-mortar.” At the same time the m stands for “mobile” since all tools and devices which we know from retail (cash register, product scanner, screens etc.) will be replaced by a mobile device in the long term. The “remote control of life” will be the standard tool in interactions between customers and businesses. Almost everything from retail can be replaced by a mobile solution at one point and then simply fits into our pocket without sacrificing the personal shopping experience. I know, this might sound a bit too much, but why don’t you just test it yourself?

Jasmin Janson

Marketing & Communication Manager mPocket

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From whoqip to mPocket

From whoqip to mPocket

We really tried hard

- but it just did not work out...

 

 

It actually seemed so easy, but in the end it was just too hard!

Woookwip — wuukwip — whokwip — Wo-kip

That’s why, after careful consideration and with a lot of time, heart and soul involved, we decided to change our name to mPocket!

But don’t worry, nothing will change for you, except that you may have to learn a name that might not be so new for some of you! – mPocket

My vision from 25 years of expertise in retail is that customer and businesses need to be seamlessly connected, which descibes the logo – a “M” mirrored to become a seamless interaction. The “M” is also a symbol for mobile, because every tool we know today (e.g. a cash register, product scanner, big screens,…) will eventually be replaced by a mobile solution which fits into our pocket without sacrificing on the personal shopping experience” (Markus Demirci, CEO mPocket)

Our interaction solution is as seamless as our logo, enabling every retailer to offer their customers a personal, seamless and cross-platform shopping experience online, in-store and in-between. From the first contact with the customer to the payment and customer reputation post purchase – all in one solution.

Furthermore, we want to support companies in becoming more visible and convincing more customers of their value. Because we also miss the experience of strolling through our city centers and shopping in our favorite shop around the corner, especially now with the current situation. This is exactly why we have made it our vision to support the city centers, brands and shops next door and to give them a suitable tool to bring the excitement back into stores. 

It is already clear that retail has changed over time – it is no longer just our local shops that are the focus, but the entire shopping experience online and offline in-store. Customers want to interact and engage with a business everywhere, whether online, in-store or in-between. They have come to appreciate the convenience of online shopping, but still look to local shops for the personal and emotionally engaging advice. With our digital interaction solutions, we want to help brick & mortar retailers become more visible and attract more customers to their shops.

Markus Demirci

Founder & CEO mPocket

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