WhatsApp Business FeaturesThat help you to get your work and your company better organized.
We have explained why you, as a retailer or restaurant owner, should enable your customers to reach you via WhatsApp: To be where more than 2 billion WhatsApp users worldwide are, where they chat with their friends’ video call their families. Your customers or guests are surely online on WhatsApp as well and your business account offers them the familiar option of conveniently contacting you. However WhatsApp Business can also support you and help you to get your work and your company more orgnanized.
Feature 1: Categorize contacts
Your business can organize contacts and categorize them with labels for easy access. This way you can easily search your contacts and group and organize them, e.g. by brand preferences or loyalty campaigns for long-term regular customers.
Feature 2: Access to message statistics
With WhatsApp for Business, you can access key metrics such as how many of your messages were sent, delivered and read. Such evaluations are of great help, especially for marketing campaigns via text messages (https://www.mpocket.io/en/why-local-retailers-should-use-text-marketing/).
Feature 3: Catalogs and Collections
Catalogs allow your business to showcase your products so your customers can easily browse and try those which they are interested in buying them. You don’t have to send each item individually with price and description, you have conveniently grouped the products on your WhatsApp page and don’t have to redirect your customers to your website or your social media profiles. Of course, catalog maintenance first requires work: Product information, price, description and article number or code must be entered. The information must also be kept up to date at all times. So, those products that you sell over a longer period of time are more suitable than seasonal items.
In October 2021, WhatsApp added collections to make shopping even easier. They act as folders for grouping items within a business account. Consumers can instantly navigate to the category they are looking for without scrolling through the entire product listing. The collections can be viewed as categories, e.g., items can be moved to the “Sale” collection.
Do you want to get to know more features WhatsApp business can offer you?
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Marketing & Communication Manager mPocket
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