Christmas 2021

How can bricks-and-mortar retailers still get quickly ready for the 2021 Christmas season?



Reading time: 4 minutes

According to a study, 88 percent of German retailers consider the Christmas business in 2021 to be their most decisive business of the year.  Consumers are only slowly returning to brick-and-mortar stores. As if that were not enough, the year 2021 is coming to an end and the Christmas business is already just around the corner. Since this business is essential for local retailers, it is important to act now. But what can you do as a brick-and-mortar retailer to secure your Christmas business and generally attract more customers?

Be visible for customers online

For brick-and-mortar retailers, it is more important than ever to be found online. Especially with this year’s Christmas business around the corner, it is vital for your store, to take action and attract customers. Shopping behavior has become more digital, even after the pandemic, customers inform themselves online before choosing a retailer. To make sure that customers are able to find your store online, you first need to be listed on Google My Business, as well as create profiles on review platforms and in social networks. A Google My Business listing is free of charge and helps you to be shown in search results on Google and Google Maps. However, it is not enough to only focus on Google. Consumers also use other platforms to inform themselves about businesses. That is why you also need to create accounts on social networks such as Facebook , Instagram, etc. as well as industry-specific recommendation portals. Depending on your industry and your target audience, you should consider listing your business on industry specific pages. You have to be where your customers spend their time.

Attract more customers online

In order to be found by your customers, you as a company have to make it to the top of every search page. Especially online reviews can help you to improve your search result. The more positive reviews you have, the more likely you are to appear on the first page of search engines and the more likely potential new customers will find you. With your Google My Business listing, you can easily collect customer reviews online. However, don’t expect all your customers to write a review without being asked. Motivate them to write reviews by sending them a text message or an email with a review request. Here you can give free rein to your creative ideas. In addition to reviews, there are also other options that influence search results. To be found online, you have to always keep all your business profiles up to date. Just think of them as your digital shop windows. Provide your customers with important information at a glance, constantly post pictures of your products, the latest offers or your Christmas-decorated store to keep your digital shop window always beautiful and up to date. By responding to reviews, as well as comments, comments and questions on pictures and products, you can further improve your ranking.

Interact with your customers before they visit your store

Today customers want to ask a question or get some advice before they visit a store. Especially when it comes to Christmas gifts, some people struggle to find the right gift for someone else. Besides all the stress and hectic taking place before Christmas, customers do not want to go to the city for nothing, to avoid larger crowds, the stress and the tedious search for a parking lot. They want to ensure that the store has that product in stock, your opening hours, and whether they can reserve a product, before even visiting a store. By giving them the opportunity to easily contact you online, you will increase your sales significantly while improving the customer shopping experience. Enter your contact details, such as telephone number and e-mail address in all your digital profiles. Activate messaging in your Google My Business account. With Facebook, you can even store the Facebook Messenger or your WhatsApp number so that customers can contact you directly. It makes it much easier for you to respond to customer inquiries from your smartphone and thus reach more customers to secure your Christmas shopping season.

If you have any questions or require further information, feel free to contact us directly.

Carolin Becker

Marketing mPocket

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